KONA IS RETURNING TO SEA OTTER!
As we pack up the event trailer this week, the moment has finally dawned on us—and it feels like more than the usual bike season kickoff. This one feels bigger. Bigger than our typical bike pun, s...
Kona Dream Builds: Elliots Race Ready Process 153 CR DL
It’s been a few years since Elliot Smith last had a Kona Process 153 CR DL in the garage, so this one had to be done right. Built to handle enduro race days, full throttle laps in the Queenstown B...
Introducing Kona's 2026 Team Program
Built for riders who shape culture as much as they ride bikes, our program brings together distinct crews with different roles, voices, and trajectories. Some are pushing the edge of performance. ...
Eddie Reynolds in "Soon" for Fox Racing
“Soon” is a video made from a couple trips in cool spots of the world, and home in California. "Inspired by surf videos, I wanted to make something that makes you feel something, rather than just ...