Built for riders who shape culture as much as they ride bikes, our program brings together distinct crews with different roles, voices, and trajectories.
Some are pushing the edge of performance. Some are finding their way there. Others are fueling the spirit of riding in their own communities and corners of the world.
Together, they form a living network of athletes, creators, testers, and advocates who reflect what Kona has always been about: individuality over conformity, curiosity over comfort, and riding for the sheer love of it.
Three teams. One ethos.
Different paths, shared momentum.
The Kona Ride Team
it ain't what it seems
Less “traditional factory team”, more of an ICONOCLASTIC collective.
VIEW THE FULL ROSTER HERE
The Kona Test Team
ride bikes good... maybe better.
We’ve always had a knack for spotting talented athletes and, over time, turning them into heavy hitters and household names. The Test Team celebrates that tradition and puts forward the next generation of Kona riders. A development squad built on experimentation and unbridled energy — where raw talent meets real-world learning.
These up-and-comers test bikes, content ideas, and their own limits — and quietly remind everyone what fun on a bike is supposed to look like.
VIEW THE FULL ROSTER HERE
The Kona Entourage
here for more vibes
Formerly known as the Ambassador program, this is the community heartbeat of Kona. A diverse crew of creators, advocates, and explorers from every corner of the world — from local trail builders to global filmmakers — these are the best people you know, with a lot to say.
VIEW THE FULL ROSTER HERE
