KONA IS RETURNING TO SEA OTTER!
As we pack up the event trailer this week, the moment has finally dawned on us—and it feels like more than the usual bike season kickoff. This one feels bigger. Bigger than our typical bike pun, s...
Introducing Kona's 2026 Team Program
Built for riders who shape culture as much as they ride bikes, our program brings together distinct crews with different roles, voices, and trajectories. Some are pushing the edge of performance. ...