We’re rolling deep into our own backyard this July for one of the best weekends of the year, the Northwest Tune-Up festival. It’s our fourth time showing up, but we’re not coasting, we’re bringing more bikes, more good people, and yep, another fresh beer collab brewed just a few blocks away.
Over three days from July 11–13, the Tune-Up takes over Bellingham’s Waterfront and Galbraith Mountain for a mashup of bikes, music, and beer. If you’ve been before, you already know, it’s one of the best weekends on the calendar.
This year, we’re bringing our biggest demo fleet yet — around 23 bikes, ready to roll. We’ll have a mix of mountain, gravel, and e-bikes, including the Libre CR, Ouroboros AL, Hei Hei CR, Remote 160 DL, and even a couple of Shonkys for the DJ/pump area to keep the vibes high. Whether you’re chasing loam, elevation, or just cruising with a little extra boost, we’ve got something fresh for you to swing a leg over. Come find us in the expo area and chat with the crew.
Want to ride with someone who lives the Kona Ride? Join one of our guided group rides with Kona Ambassadors Becky Gardner, Israel Carrillo (Hablamos Español), and Cody Wilkins. Expect good vibes, great routes, and see why so many mountain bikers call Bellingham home!
MEET AT THE KONA BOOTH AT 9 AM ON FRIDAY 12TH AND SATURDAY 13TH, READY TO RIDE!
And yes, we made another beer. For the fourth year running, we’ve teamed up with our friends at Gruff Brewing to mix up something special for the festival. We’ll be pouring it at the Gruff Afterparty on Saturday night, just a short roll from the waterfront.
The music’s going all day, but things really ramp up in the evening. This year’s lineup is solid, with legends like The Pharcyde, indie staples Silversun Pickups, and a DJ set from Chet Faker — plus plenty more to keep things rolling into the night.
If you’re in the PNW and love music, good beer, and awesome bikes, we’ll see you there.
Event: Northwest Tune-Up Festival
Location: Bellingham, WA
Dates: July 11–13, 2025
More info & tickets
Kona Demo Hours & Group Ride Schedule Coming Soon
